Social media scheduler
Compare tools to schedule posts for Instagram, LinkedIn, Facebook, TikTok and other channels, approve them together and analyse them.
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Social media scheduler at a glance
Price indications and features as stated by the suppliers. Ratings are the average of the reviews on SoftwareWatcher.
| Software | Rating | From per month | Budget per user per month | Free trial account | Demo | Cloud | Dutch-language |
|---|---|---|---|---|---|---|---|
| Hootsuite | – | From $99 per user per month | – | Yes | – | Yes | – |
| Buffer | – | From $5 per channel per month | – | Yes | – | Yes | – |
| Later | – | From $18,75 per month | – | Yes | – | Yes | – |
| Metricool | – | On request | – | – | – | Yes | – |
| Sprout Social | – | From $79 per user per month | – | Yes | – | Yes | – |
Compare social media schedulers
With a social media scheduler you prepare posts for all your channels in advance in one calendar. The tool publishes them at the chosen time on Instagram, Facebook, LinkedIn, TikTok and YouTube, among others. You see comments and messages in one inbox and measure which posts work best.
Which package for whom?
For a freelancer or small team, Buffer, Later and Metricool are affordable and simple; they also have a free plan or a trial period. Larger marketing teams and agencies often choose Hootsuite or Sprout Social, with approval steps, user permissions, social listening and extensive reporting.
What should you look out for?
- Channels: check that all the channels you use are supported, including LinkedIn company pages and TikTok.
- Pricing model: some tools charge per channel, others per user or per brand. Work it out for your number of channels and colleagues.
- Collaboration: do you work with approvals, for example by a client? Check whether the package has approval steps.
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