SEO tools
Compare SEO tools for keyword research, tracking positions in Google, backlinks and technical audits of your website.
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SEO tools at a glance
Price indications and features as stated by the suppliers. Ratings are the average of the reviews on SoftwareWatcher.
| Software | Rating | From per month | Budget per user per month | Free trial account | Demo | Cloud | Dutch-language |
|---|---|---|---|---|---|---|---|
| Semrush | – | €112,52 | – | Yes | – | Yes | – |
| Ahrefs | – | €27 | – | – | – | Yes | – |
| Moz Pro | – | On request | – | – | – | Yes | – |
| Screaming Frog SEO Spider | – | $279 per year | – | – | – | – | – |
| SE Ranking | – | €87,20 | – | Yes | – | Yes | – |
Compare SEO tools
With an SEO tool you see how your website ranks in search engines and what you can improve. Most packages combine keyword research, daily tracking of your positions, backlink analysis and a technical audit that finds errors on your site, such as broken links and slow pages. More and more tools also track how often your brand is mentioned in AI answers.
All-in-one or specialised
Semrush, Ahrefs and SE Ranking are all-in-one packages with their own keyword and backlink databases. Screaming Frog is a crawler that you run on your own computer for an in-depth technical analysis. Many teams use an all-in-one package alongside Google Search Console, where you see for free which keywords your site appears for and how often people click.
What should you look out for?
- Data for your country: check how large the database is for the Netherlands or Belgium; it differs per tool.
- Limits: plans limit the number of projects, tracked keywords and users. Base your calculation on the number of websites and keywords you actually track.
- Users: with some tools you pay per extra user; for a team that can double the price.
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