HubSpot vs Pipedrive

The main difference

Pipedrive is built for salespeople: every deal is a card in a stage of the pipeline and the system steers towards the next activity. HubSpot is broader. The CRM is the foundation under HubSpot's marketing, sales and service software, so website visits, email campaigns and deals sit with the same contact. HubSpot has a free version; Pipedrive only has paid plans with a trial period.

Choose HubSpot if

• you want to start for free: the free CRM is available for up to 2 users and 1.000 contacts;
• marketing and sales need to work in the same system, with email campaigns and chat on your website;
• you want to expand later with marketing or service software from the same supplier.

Choose Pipedrive if

• you mainly want a clear sales pipeline that the team can work with quickly;
• you want to know in advance what you pay: Lite costs €14, Growth €39, Premium €59 and Ultimate €79 per user per month with annual billing (prices October 2026);
• you want to try it first: 14 days free, without a credit card.

What to look out for with both

With HubSpot the price rises quickly in the higher editions: in October 2026 Starter was €7 per user per month with a temporary discount, Professional costs €90 per user per month with annual billing and Enterprise is more expensive still. For Professional and Enterprise, onboarding is also mandatory, at a one-off cost. With Pipedrive, email sync, automations and email sequences only come with Growth, and quotes and contracts with e-signature with Premium. For both, count the users you expect in a year's time and check which integrations you need; Pipedrive mentions more than 500 integrations.